Author: Brad

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Discussing Personal Finance is Difficult for Many – but Critical

Money can be a difficult subject for any of us to talk about, although it seems to be particularly challenging, statistically, for women. According to a recent study released by Fidelity, 80% of women surveyed said that they had refrained from discussing financial issues with friends or family, despite the fact that over 92% of…

financial planning for Millennials

Financial Planning for Millennials: Overcoming the Fear Factor

What do you think of when you think of Millennials? The media loves to paint Millennials as “adventurous”, “risk takers,” and “thrill seekers.” But, surprisingly, when it comes to financial planning for Millennials, their behavior is anything but risky. In fact, there is evidence that, while emotions and biases play a large part in Millennials’ investment…

84e07cac-3dcd-4106-9f25-402b305db2bc

Having the Money Conversation

Millennials have a tremendous advantage over their Baby Boomer parents because they are comfortable talking about money. Having grown up with social media and the internet, this generation is not as private as their parents and grandparents are, especially about subjects like money and finance. The advantage is that open conversations can reduce fears and…

5 Big Picture Things

5 Big Picture Things Many Investors Don’t Do

These simple strategies can make a big impact on your long term portfolio. Investing and finances can be overwhelming and confusing. Having so many options available, how is an investor to choose which direction to go. For those who seek to understand, it can become paralysis by analysis, where the more you study, the more…

Behavioral Investing

Behavioral Investing: Men are from Mars and Women are from Venus!

While no person falls neatly into statistical averages, as humans, we are all emotional beings and subject to all different kinds of behavioral biases when it comes to investing. There are three major ways in which men and women differ when it comes to behavioral investing. Investment Goals and Strategies: According to the Wall Street…