8 Common Investor Biases That Impact Investment Decisions

This article was originally published on investopedia.com

One of the biggest challenges to our own success can be our own instinctive behavioral biases. In previously discussing behavioral finance, we focused on four common personality types of investors.

Now let’s focus on the common behavioral biases that affect our investment decisions.

The concept of behavioral finance helps us recognize our natural biases that lead us to making illogical and often irrational decisions when it comes to investments and finances. A prime example of this is the concept of prospect theory, which is the idea that as humans, our emotional response to perceived losses is different than to that of perceived gains. According to prospect theory, losses for an investor feel twice as painful as gains feel good. Some investors worry more about the marginal percentage change in their wealth than they do about the amount of their wealth. This thought process is backwards and can cause investors to fixate on the wrong issues.

The chart below is a great example of this emotional rollercoaster and how it impacts our investment decisions.


The Psychology of Investing Biases

Behavioral biases hit us all as investors and can vary depending upon our investor personality type. These biases can be cognitive, illustrated by a tendency to think and act in a certain way or follow a rule of thumb. Biases can also be emotional: a tendency to take action based on feeling rather than fact.

Pulled from a study by H. Kent Baker and Victor Ricciardi that looks at how biases impact investor behavior, here are eight biases that can affect investment decisions:

  • Anchoring or Confirmation Bias: First impressions can be hard to shake because we tend to selectively filter, paying more attention to information that supports our opinions while ignoring the rest. Likewise, we often resort to preconceived opinions when encountering something — or someone — new. An investor whose thinking is subject to confirmation bias would be more likely to look for information that supports his or her original idea about an investment rather than seek out information that contradicts it.
  • Regret Aversion Bias: Also known as loss aversion, regret aversion describes wanting to avoid the feeling of regret experienced after making a choice with a negative outcome. Investors who are influenced by anticipated regret take less risk because it lessens the potential for poor outcomes. Regret aversion can explain an investor’s reluctance to sell losing investments to avoid confronting the fact that they have made poor decisions.
  • Disposition Effect Bias: This refers to a tendency to label investments as winners or losers. Disposition effect bias can lead an investor to hang onto an investment that no longer has any upside or sell a winning investment too early to make up for previous losses. This is harmful because it can increase capital gains taxes and can reduce returns even before taxes.
  • Hindsight Bias: Another common perception bias is hindsight bias, which leads an investor to believe after the fact that the onset of a past event was predictable and completely obvious whereas, in fact, the event could not have been reasonably predicted.
  • Familiarity Bias: This occurs when investors have a preference for familiar or well-known investments despite the seemingly obvious gains from diversification. The investor may feel anxiety when diversifying investments between well known domestic securities and lesser known international securities, as well as between both familiar and unfamiliar stocks and bonds that are outside of his or her comfort zone. This can lead to suboptimal portfolios with a greater a risk of losses.
  • Self-attribution Bias: Investors who suffer from self-attribution bias tend to attribute successful outcomes to their own actions and bad outcomes to external factors. They often exhibit this bias as a means of self-protection or self-enhancement. Investors affected by self-attribution bias may become overconfident.
  • Trend-chasing Bias: Investors often chase past performance in the mistaken belief that historical returns predict future investment performance. This tendency is complicated by the fact that some product issuers may increase advertising when past performance is high to attract new investors. Research demonstrates, however, that investors do not benefit because performance usually fails to persist in the future.
  • Worry: The act of worrying is a natural — and common — human emotion. Worry evokes memories and creates visions of possible future scenarios that alter an investor’s judgment about personal finances. Anxiety about an investment increases its perceived risk and lowers the level of risk tolerance. To avoid this bias, investors should match their level of risk tolerance with an appropriate asset allocation strategy.

Avoiding Behavioral Mistakes

By understanding the common behavioral mistakes investors make, a quality financial planner will aim to help clients take the emotion out of investing by creating a tactical, strategic investment plan customized to the individual. Some examples of strategies that help with this include:

  • Systematic Asset Allocation: We utilize investment strategies such as dollar cost averaging to create a systematic plan of attack that takes advantage of market fluctuations, even in a down market period.
  • Risk Mitigation: The starting point of any investment plan starts with understanding an individual’s risk tolerance.

The most important aspect of behavioral finance is peace of mind. By having a thorough understanding of your risk appetite, the purpose of each investment in your portfolio and the implementation plan of your strategy, it allows you to feel much more confident about your investment plan and be less likely to make common behavioral mistakes.

Working with a financial planner can help investors recognize and understand their own individual behavioral biases and predispositions, and thus be able to avoid making investment decisions based entirely on those biases.


The views expressed in this blog post are as of the date of the posting, and are subject to change based on market and other conditions. This blog contains certain statements that may be deemed forward-looking statements. Please note that any such statements are not guarantees of any future performance and actual results or developments may differ materially from those projected.
Please note that nothing in this blog post should be construed as an offer to sell or the solicitation of an offer to purchase an interest in any security or separate account. Nothing is intended to be, and you should not consider anything to be, investment, accounting, tax or legal advice. If you would like investment, accounting, tax or legal advice, you should consult with your own financial advisors, accountants, or attorneys regarding your individual circumstances and needs. No advice may be rendered by Sherman Wealth unless a client service agreement is in place.
If you have any questions regarding this Blog Post, please Contact Us.

7 Fun Money Lessons to Teach Your Kids this Summer

Summer is a great time for kids to catch fireflies, perfect their backstrokes, daydream, and learn some great lessons about money and financial literacy. Sound like a hard idea to sell to kids in vacation mode? Not if you make it a rewarding part of summer fun. Here are some tips to incorporate smart money lessons for kids from K-12 that will add to their summer fun and set a great foundation for making smart money choices later on.


Ask your kids to set aside part their allowance for a special summer savings goal then sweeten the pot by telling them you’ll match whatever they save. For the little ones it could be as simple as setting up 2 jars, one for their summer goal (like a super-soaker, hula hoop, or the ingredients for s’mores) and one for the rest of their allowance. They’ll love seeing the jars fill up with coins and counting and re-counting their money. For older kids who are saving for a concert ticket, an app or a website that keeps track of their savings and your matching funds is a great way of getting them interested.


Nothing like learning the satisfaction of having your “own” money! Even if your older children have an actual summer job, consider “hiring” them for extra chores like organizing your photo files, digitizing old cassettes and CDs, or washing the windows. For the little ones, watering plants, pulling up 20 weeds (counting skills!) or helping you rinse the car can help add their allowance jars.


There are fun games to teach kids of all ages about the stock market, investing, and the power of compound interest. The best way of course, though, is to follow the real stock market. Why not have every family member invest a virtual $1000 in 2 companies whose products they know at the beginning of the summer (Lego and Disney for the younger kids, for instance) and see who ends up with the most virtual profit by the end of the summer. Or, if you have the resources, open accounts for the kids with real investments, however small, so they can watch them go up and down, while earning interest, over the months and years ahead. The SEC’s site Investor.gov has a great compound interest generator to show kids how their money could grow.


Summer is also a great time to teach kids about comparison shopping, supply and demand, and the power of buying things when they are on sale. Keeping track of what you save each time you buy a sale-priced item this summer can be an eye-opening for your kids. As you enjoy vacation trips, or even day trips to waterparks, let your kids know about the value you are getting (rather than complaining about high prices.) Give the kids a choice when possible, telling them how much you have to spend for the day and ask their input about how to spend it. When they know that buying cotton candy means they are giving up two rides they learn a valuable lesson about resource allocation!


Find great books to read or listen to in the car about entrepreneurs’ success stories. Young children will enjoy books about Thomas Edison, for instance, or Alexander Who Used to Be Rich Last Sunday. Try a biography of Steve Jobs for the teens, or check out finance videos from Khan Academy.


Take a moment to explain what you’re paying for when you’re paying bills: show your kids how the electric bills soar in the summer if you’re use air conditioning or your water bill if you’re watering the lawn. Calculate – or Google – how much it costs when they leave lights on. Not exactly entertaining but an empowering eye-opener for kids.


Nothing like a great game of Monopoly to while away summer nights while teaching kids about saving up for those houses and hotels (including our favorite trick: hiding money under the board so no one sees how much you are accumulating!)

In short, if you treat money matter-of-factly – and build in some challenges, competition, and entertainment – summer can be a great time to sneak in a little fun “schooling” that will help prepare kids for an empowered future.


* * * * *

The views expressed in this blog post are as of the date of the posting, and are subject to change based on market and other conditions. This blog contains certain statements that may be deemed forward-looking statements. Please note that any such statements are not guarantees of any future performance and actual results or developments may differ materially from those projected.

Please note that nothing in this blog post should be construed as an offer to sell or the solicitation of an offer to purchase an interest in any security or separate account. Nothing is intended to be, and you should not consider anything to be, investment, accounting, tax or legal advice. If you would like investment, accounting, tax or legal advice, you should consult with your own financial advisors, accountants, or attorneys regarding your individual circumstances and needs. No advice may be rendered by Sherman Wealth unless a client service agreement is in place.

Why It’s Prudent To Invest With A Long-Term Mindset

Given the rollercoaster of volatility we’ve seen in the stock and bond markets over the last few years, we want to see how are you feeling as it relates to your investments and overall financial stability? As we near the end of the second quarter of 2023, it’s important to reflect on your emotions during the volatility and economic uncertainty we’ve faced and create a plan moving forward. We know last year was a hard year for many, watching their hard-earned savings and investments plunge up and down; however, as we see time and time again, the market does correct itself, so we are here to discuss the long-term nature of investing and the importance of looking at the bigger picture.

As you can see in the charts below, it is quite valuable to stay invested in the stock market for the long term, despite market crashes and corrections.  We know that headlines in the news and day-to-day fluctuations can be scary and induce anxiety, but keep in mind your initial goals for investing and your time horizon. Many individuals try timing the markets, and we’ve actually seen many since the COVID-19 crash until now pull in and out of the market; however time in the market many times proves more prudent. If you are a long-term investor, try not to get too caught up in the day-to-day volatility, and rather the bigger picture and longer timeline. Although we do not know the direction the stock market will take in the future, as the chart depicts, time in the market instead of trying to time the market seems to be the better choice.

Another point to keep in mind is your risk tolerance and asset allocation. For those of you who have been feeling stressed or worried about your investment portfolio, now is a prudent time to meet with a financial professional to discuss your risk tolerance, asset allocation, and specific finances. It could be true that your asset allocation is not properly aligned with your risk tolerance, exposing your investments to either too much or too little risk. When you start thinking about investing, you also want to take a look at your short-and long-term goals so that you are making a decision on behalf of your larger financial picture.

We always recommend a mid-year financial check-up, so now is a great time to think about your emotions towards your investments and alter any parts that need change. It is also important to keep in mind that your investments are only a piece of your entire financial picture, so it’s a good idea to make sure your whole portfolio is well diversified and right for you. If you have any questions for us, we are here to help in any way we can.  To reach our team, email us at info@shermanwealth.com or schedule a complimentary 30-minute consultation here.

Why You Need To Understand Your Tax Implications 

As we approach the end of the year and wrap up our end of the year planning for 2022, we are working with many on tax planning for 2023. As we worked with and helped many clients this year, a large area we saw many gaps and holes in was the tax planning area. Many individuals we worked with did not and do not fully comprehend their tax liabilities, including implications of capital gains and how to maximize losses. We want to take this opportunity where we saw lack of knowledge to discuss not only the importance of timely tax planning, but the importance of understanding your tax liability and implications.

First, in recent years with the influx of DIY traders, we’ve found that many individuals are unaware of the tax implications of capital gains and trading in the stock market. We know that it’s common to lack tax knowledge as many of these DIY platforms do not educate on capital gains and wash sale rules. In years prior during the short squeeze stocks and bitcoin craze, people were seeing enormous gains in the market, yet did not know what to do with the gains once they made them, resulting in large tax hits.

Fast forward to this year, an extremely volatile and uncertain year in the economy and stock market, many have seen great losses in their investment accounts, and are unaware of the ways they can actually use their losses to their advantage. Capital losses that exceed capital gains in a tax year can be utilized to offset ordinary taxable income up to $3,000 in any one tax year. Additionally, net capital losses in excess of that $3,000 can be carried forward indefinitely until the amount is used up, which is great for many to know in a years of volatility, such as the current.

Another tax mistake we see many make is not planning early or efficiently, causing them to file late and take on a penalty. Many individuals ignore their quarterly tax bills or file late and incur penalties and fines that are easily avoidable. We know taxes can seem daunting and overwhelming, which is why it can be a great idea to work with a CPA on your personal situation, as well as a financial advisor to work in conjunction tax professional. 

As you can see, there is such a large gap in financial literacy in this country, especially surrounding the implications of taxes. At Sherman Wealth, we emphasize tax efficiency and think that after-tax return is so important. If you have any questions about how to make smart tax-efficient moves or what your tax implications are, let us know and we are happy to help. It’s important to fully understand the implications of your decisions and how they will affect all aspects of your portfolio. If you have any questions, please reach out to us at info@shermanwealth.com or schedule a 30-minute complimentary appointment here.

Things To Do In A Market Correction

As we’ve been making our way through this market correction and this interesting economic environment with the Federal Reserve raising interest rates to combat inflation, we’ve been getting many questions about which financial moves you should be making and which ones to avoid. While market volatility can be stressful and scary for us all, the way in which you approach and react to the fluctuations in the markets themselves can say a lot about your portfolio and investments. So, let’s jump in. 

First and foremost, it is important not to panic and make sure you stick to your long-term plan when the market is going through a correction period. We know it’s easy to get caught up with the media and headlines, tempting you to derail your financial plan and allocation during volatility and market downturns. As we have seen time and time again, your long-term strategy will most likely stay the course through the ebbs and flows of the market. As long as you choose an allocation that works for you in market highs and lows, then sticking to it for the long-haul is the right move. Don’t obsess over the markets – they will always do their own thing.

If you do happen to have some extra cash sitting around right now, we’ve been talking with many clients and prospects about the attractiveness of CDs, treasury bills, and high yields savings accounts for more liquid cash and then of course putting any other money thats available to work in the markets! Dips in the markets are good opportunities to enter or invest more if you are comfortable with your overall risk.

However, if you find yourself having trouble sleeping at night through all this volatility, it might be a sign that you have too much risk in your portfolio. Maybe think about re-allocating your portfolio or working with a professional to feel more comfortable about your situation. It’s extremely important to understand your risk tolerance before investing to ensure that you can handle the investments you are taking on. If you would like access to our complimentary risk tolerance questionnaire software, email us at info@shermanwealth.com to learn more or click here

If the COVID-19 pandemic taught us anything, it’s the importance of having a plan in place for when life throws uncertainties and hardships our way. If you do not have a financial plan, NOW is the time to implement one. We’ve been working with many clients on end-of-the-year financial and tax planning, revisiting budgets, setting goals, and projecting for 2023.

Not only is it smart to have a financial plan set in case of emergencies, but you should also have an estate plan set up. For more resources on how to get started on estate planning, check out our blog here. Remember, long-term plans are put in place for a reason, so try not to panic and do not derail your plan in the presence of volatility. Also keep in mind that everyone’s personal and financial situation differs, so make sure not to confuse your time horizon with your friend or next door neighbor. If you find yourself nervous or anxious during this time or even feel comfortable but have questions, we are here to help. You can send us an email at info@shermanwealth.com or schedule a complimentary meeting here.

Why It’s A Good Time For Roth Conversions

Given all the recent economic data and the current market downturn, you may be thinking about moves you should be making within your investment portfolio. While it’s important to revisit your asset allocation, risk tolerance, and time horizon during such a time, considering a Roth conversion is also a great idea. So let’s take a look at what a Roth conversion involves and why an economic downturn presents a good opportunity to do one. 

A Roth conversion is when you convert money from a traditional retirement account such as a Traditional IRA or Traditional 401(k) into a Roth vehicle. As mentioned in previous blogs, a Roth vehicle is an account where you pay taxes on the money before entering the account, allowing you to withdraw tax-free monies in the future. So, if you do decide to do a Roth Conversion, you would have to pay taxes on the pre-tax money you are converting, allowing tax-free withdrawals in the future.  

So, why is now a good time for a Roth conversion? Well, given the current market downturn, a Roth conversion is a great idea because since your account value is probably currently lower than previously, a conversion will allow you to capture the values and convert the same amount of shares at a lesser value, ultimately paying less money in taxes on your next tax return. If your overall compensation and income is currently lower possibly due to equity compensation or you are a retiree awaiting social security, a Roth conversion might be a great opportunity for you. Click here to see the 2022 Roth income limits and thresholds from the IRS and see if you qualify to participate.


All individuals we work with have different financial situations, which is why it is a great time to connect with a financial professional and/or CPA to see what options you may have to take advantage of during this time. We have been doing conversions with a great deal of clients during this extreme market downturn and are happy to help you as well. If you want to learn more about your ability to utilize a Roth conversion, email us at info@shermanwealth.com or schedule a complimentary 30-minute consultation here

Why Investors Can Be Their Own Worst Enemy

Investors often think they are doing better than they actually are. But the reality is that most investors are actually underperforming their benchmark. Two recent articles regarding behavioral finance — Which Investor Personality Best Describes You? and 8 Common Investor Biases That Impact Investment Decisions — detail a concept which is the thought that our own instinctive behaviors are the biggest challenge to us as investors. Another topic that we have written on is the issue with trying to “time” the market. What people often don’t realize is that these two concepts have more in common than you might think.

For over two decades, financial research firm Dalbar has been analyzing investor returns. It recently published its 22nd annual Quantitative Analysis of Investor Behavior study that compared these investor equity fund returns versus the market benchmark. The results showed significant underperformance from investors. Dalbar points out that “for the 30 years ended Dec. 31, 2015, the S&P 500 index produced an annual return of 10.35%, while the average equity mutual fund investor earned only 3.66%. The gap of 6.69 percentage points represents the diminished returns.”

So why is this the case?

As advisors, we have long preached the importance of cost and the large effects it can have on returns. While cost is a factor in investor underperformance, there are other factors that play even a larger role. The study showed that the biggest contributing factor to equity investors’ underperformance over the past 20 years is voluntary investor behavior. What does that mean? Let’s look at a couple of examples of investor behavior that contributes to underperformance.

1. Panic selling: The No. 1 rule in a market collapse is not to panic. Markets can be erratic with times of larger-than-normal volatility. Responding emotionally is never a good idea. Start by understanding what your risk tolerance is. At that point, make sure you understand your investments and what their purpose is in your portfolio. Finally, look at your portfolio as a whole and make sure it is aligned properly with your risk tolerance and goals.

2. Trend chasing/herd mentality/FOMO (Fear of Missing Out): As the phrase goes: what you see is what you believe. When investors see a stock continue to go up, or everyone around them is talking about buying that stock, it is easy to follow the crowd and jump in without thinking. History has shown us that past performance is no guarantee of future returns.

3. Overconfidence: Many investors feel they perform better than what is actually happening or real. This can cause investors to believe they can accurately time the markets.

Source: BlackRock; Informa Investment Solutions

Telling investors about these issues is one thing. Actually seeing the fixes put into practice is another challenge. The key point to remember is that we are often our own worst enemies when it comes to managing our own investments. Having a great financial and investment plan is irrelevant if you don’t have the mindset to follow through and stick to it. Becoming self-aware of these issues is a great first step.

This article was originally published on investopedia.com


The views expressed in this blog post are as of the date of the posting, and are subject to change based on market and other conditions. This blog contains certain statements that may be deemed forward-looking statements. Please note that any such statements are not guarantees of any future performance and actual results or developments may differ materially from those projected.
Please note that nothing in this blog post should be construed as an offer to sell or the solicitation of an offer to purchase an interest in any security or separate account. Nothing is intended to be, and you should not consider anything to be, investment, accounting, tax or legal advice. If you would like investment, accounting, tax or legal advice, you should consult with your own financial advisors, accountants, or attorneys regarding your individual circumstances and needs. No advice may be rendered by Sherman Wealth unless a client service agreement is in place.
If you have any questions regarding this Blog Post, please Contact Us.

What Are I-Bonds And Should You Buy Them?

In a rising interest rate environment, many of you may be thinking what vehicles you should be utilizing moving forward to invest your money. Given four-decade high inflation numbers, I-bonds are becoming an attractive way to invest your money while also protecting against inflation. So, for those wondering what I-bonds actually are, let’s take a look. 

I-bonds are bonds issued by the U.S. Treasury designed to protect investors’ savings from inflation risk and loss of purchasing power. These bonds are purchased directly from the US government, hold lower risk, provide more safety and are estimated to deliver a 9.62% annualized return starting next month. Given the current climate with inflation through the roof, if you have cash sitting around that is currently earning 0%, now might be a great time to consider purchasing some I-bonds for next few years.  

However, there are a few important details to note when considering I-bonds. There is currently a $10,000 per person limit on the amount you can invest each year into I-bonds. Your I-bonds will have a maturity of 30-years and cannot be redeemed for one full year. However, if you redeem your I-bonds before five years, you will inflict a withdrawal penalty of 3-month’s interest. So, keep in the mind that if you are considering investing in I-bonds, you should do so with the intention of keeping them invested for 5 years. Additionally, you can buy an extra $5,000 in I-bonds within your tax refund if applicable or eligible. 

If you have a long-term view about your investments and might have some cash you don’t need access to for a while, you should definitely check out I-bonds to protect the purchasing power of your cash. If you have any questions about your specific financial situation and how I-bonds may fit within your portfolio, email us at info@shermanwealth.com or schedule a complimentary intro-meeting here and we are happy to help.  

Has This Market Correction Changed Your Thoughts On Investing?

As you probably already know, it’s been quite a ride in the markets recently. When a stock index falls more than 10% from a recent high, it is often said to have entered “correction” territory. Has this recent market correction taught you anything about investing? As a young investor, this correction has been quite a learning experience, to say the least. From a sideline perspective and as an investor myself, watching the reactions of clients and peers around me has given me insight into behavioral discoveries behind investing. I’ve also seen how individuals deem their own comfortability with risk, especially within their equity. 

Charlie Bilello posted an interesting blog discussing the difference between investing and merely speculating, whether people are “excited or nervous” when their favorite asset falls in price. He suggested that despite our natural panic response to the market crashing, when the market declines, it serves as an opportunity to reinvest in the market and add capital to your portfolio for the long term. 

This is such a crucial mindset to have when approaching your investments, especially if you are investing for your future, with a long time horizon. If you were having trouble sleeping over the weekend and panicking Monday morning as the market opened, is it possible that you have too much equity risk and are investing money you may need in the short term? At Sherman Wealth, we consistently discuss the importance of time in the market versus timing the market, which should ease some of the panic during these market corrections.

 Another point to keep in mind is how quickly these fluctuations occur. We re-posted an interesting Stocktwits instagram story on Monday afternoon depicting how the equity markets started just after 9:30 in the morning and how they were going when the bell struck 4pm. You can see the clear fluctuations that often occur in a day of trading, and why you shouldn’t always assume the worst at the beginning of the day.

Furthermore, as we have seen time and time again, history repeats itself with corrections that happen constantly throughout the year. However, if you are a new or nervous investor, check out the data in the tweet below. 

As the tweet describes, this is normal. Market corrections happen and will continue to occur for years to come. If you were excited or nervous this week during the market decline, that may be a good tell of your comfortability with your risk and overall portfolio. What also becomes apparent during these volatile times is the importance of having a sound financial plan. If you have any questions about your risk tolerance, fund line up, or the markets in general, we are here and happy to help you in any way we can. Send us an email at info@shermanwealth.com or schedule a complimentary 30-minute intro call here


The Financial Industry Is Changing, And What You Want Is Too

As generational wealth continues to transfer, we are seeing a shift in the way today’s consumers are wanting to conduct relationships with those who are managing their money. According to a recent WSJ article, rich customers are changing what they want; they are shifting away from these bigger public companies and are seeking niched start-ups and individualized advice and relationships. We are also seeing that those who only offer asset management services are becoming less desirable and holistic financial planners are the future. 

At Sherman Wealth, we have noticed similar attitudes amongst prospects and clients, those who are feeling ignored or unheard from their “Wall Street-esq” or parents’ financial advisor that they assumed a relationship with. With this ever evolving bifurcation of financial advice, clients are no longer interested in working with their parents financial advisor they may have an estranged relationship with, but rather are looking for evolved and all encompassing individualized wealth management and financial planning advice delivered at the ease of their fingertips. We’ve been seeing tons of clients and individuals getting organized under COVID-19, stressing to us the importance of finding the right person to walk them through their whole financial life. This is where we come in. 

We have long recognized this shift in financial service needs and are constantly battling financial stigmas and adapting the way in which we deliver unique and customized advice to our clients. We recognize that holistic financial planning is the future. This new way of navigating your financial life encourages those seeking an advisor to look for someone in line with this approach. With a financial concierge such as Sherman Wealth, your advice will stay current and constantly communicated, not getting lost or forgotten.

At Sherman Wealth we can help you with the following 

  • Goal Setting 
  • Cash flow analysis and budget planning 
  • Net worth analysis 
  • Debt strategy 
  • Student loan planning 
  • Retirement planning/projections
  • Work benefits 
  • Rent vs. buy mortgage strategy 
  • Education planning 
  • Investment management 
  • Tax planning 
  • Insurance need analysis 

We are a fiduciary to our clients, but we are also, in some respects, a concierge and a coach. What we mean is that we work with you in an all-encompassing way- ensuring your specific needs are being heard, understood, and proactively addressed. For further details on our philosophy and core values, click here to learn a little more about who we are and what we strive to deliver. If you feel that your financial needs align with our core values and philosophy or your current situation feels stale, email us to inquire about our services at info@shermanwealth.com or schedule a 30-minute complimentary intro call here.